PR & MARKETING GUIDE
Please use this brief PR & Marketing Guide as a checklist for the marketing and PR activities you should undertake before the event and onsite to ensure that you maximise visitor and media attention around your company and your participation at Middle East Workboats.
The key is participation – by getting involved and making use of as many marketing and PR activities as possible - not only you will raise your company profile but also ensure visitors and members of the press visit your stand at the event.
Please read this guide carefully and FILL IN THE FORMS BELOW to take advantage of FREE marketing and PR opportunities, we the organiser, offer you.
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INVITE YOUR CUSTOMERS
LINKS /DOWNLOADS |
TO DO |
DEADLINE |
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Send out 200 visitor tickets you have received from us to your customers and contacts. If you would like more tickets please fill in the form and will send you the required quantity. |
Ongoing |
2. LET THE VISITORS KNOW WHAT YOU ARE DOING AT MIDDLE EAST WORKBOATS
LINKS / DOWNLOADS |
TO DO |
DEADLINE |
Make sure you have submitted your form for entry in the Event Guide. The same information will be added to the event website. |
NOW |
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Look into advertising opportunities in the Event Guide. |
By 7 March 2008 |
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Fill in details of your activities or functions at the event and we will pass them on to the visitors and press. |
ASAP |
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Make sure you add the event logo or banner to your website. You can also include the event details and your stand number at the bottom of your email signature. |
NOW |
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Consider the sponsorship opportunities that could raise your company profile before the event and maximise your presence onsite. |
NOW |
3. INFORM THE PRESS
PROMOTIONAL ACTIVITY |
TO DO |
DEADLINE |
Press Advertising
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Include details on Middle East Workboats (event logo /dates & your stand number) in the advertisements you place in the relevant national and international publications. |
Ongoing |
Press Invitations |
Send out press invitations to encourage the members of the press to visit your stand at the event. |
Ongoing |
Press Packs |
Make sure you bring some press packs to the onsite Press Office so that journalists can collect your company information. |
Onsite |